By Maclain Max
As a business owner, it should always be your goal to be increasing your customer base and to be adding new customers to it as often as you possibly can. There is a lot of competition out there and so it makes it increasingly more difficult to secure new customers because all of your competitors are trying to do exactly the same thing. It’s all about creating the right first impression every single time and so it can be difficult coming up with smart new ways to impress customers and to get them to sign on the dotted line.
Any activity that allows you to engage with prospective customer on a personal level should be encouraged and so if you start thinking outside the box a little then suggesting to your client that they need a fishing charter in Merimbula to discuss new business may be an excellent idea indeed. Offering them the opportunity to enjoy a day’s fishing on board a luxury vessel is something that any potential client will not turn down and so you are 50% of the way there already with regards to getting their business.
The following are just some of the ways that you can create the right first impression every single time and you can land those lucrative contracts that have been out of your reach as of late.
- Don’t scrimp on costs – It can be very tempting to try to cut corners here and there in an attempt to save yourself some money but it doesn’t make sense in the short or long term. Clients want to be embraced and so you should always try to use the best quality items possible when it comes to important things like a fishing charter, business card or the kind of suit that you wear to any business meeting.
- Punctuality is crucial –You cannot hope to gain the respect of any potential business clients if you can’t be bothered to turn up on time to your fishing charter day out and subsequent meetings. In Australia, we take time keeping very seriously indeed and we don’t appreciate it when someone turns up late or doesn’t turn up at all. It gives an unprofessional impression to your potential clients and so it might make them reluctant to do business with you from the very beginning even though you have provided them with a full day of fishing.
- Look the part to get the part – It has been mentioned here a couple of times and it needs mentioning again. Your first impression is your only chance to let a prospective customer know that you take their business seriously and you will do anything to get it. Taking the time to set up a chartered fishing boat for them in order to discuss business and have an excellent time, you need to look like a professional but show them your fun side in order to convince potential customers that you can indeed provide a professional service.
It is more important than ever to stand out from the crowd and so anything that separate you from your closest competitors should be embraced. The fact that you bring up the option of enjoying a fishing charter lets them know that you are not the standard business partner and that you definitely will stand out from the competition.
